{"id":110044,"date":"2026-02-25T17:22:23","date_gmt":"2026-02-25T21:22:23","guid":{"rendered":"https:\/\/alofokedeportes.com\/en\/sin-categoria\/pelinka-stays-rosen-ensures-stability-in-the-lakers\/"},"modified":"2026-02-25T17:22:23","modified_gmt":"2026-02-25T21:22:23","slug":"pelinka-stays-rosen-ensures-stability-in-the-lakers","status":"publish","type":"post","link":"https:\/\/alofokedeportes.com\/en\/nba\/pelinka-stays-rosen-ensures-stability-in-the-lakers\/","title":{"rendered":"Pelinka stays: Rosen ensures stability in the Lakers"},"content":{"rendered":"

Lon Rosen: New Lakers President of Operations Envisions a Bright Future<\/h2>\n\nLos Angeles \u2013 Lon Rosen, the new president of business operations for the Lakers, believes that there are more similarities than differences between the Dodgers and Lakers organizations, two important pillars in the Los Angeles sports market.\n\n\n
\n\n

\u201cI think the Lakers are a very successful group,\u201d Rosen said Tuesday, speaking to a small group of reporters to make his first public comments since accepting the new position last week. \u201cLet\u2019s be real, there was a transaction a couple of months ago for the most amount of money you\u2019ve ever seen in a transaction.\u201d<\/p>\n\nLon Rosen<\/cite>\n<\/blockquote>\n\n\nRosen, 67, who began his career as an intern for the Lakers before becoming an agent for Earvin “Magic” Johnson and, subsequently, executive vice president and chief marketing officer of the Dodgers since 2012, projects stability by becoming the first high-profile employee to bridge the gap between the two franchises of owner Mark Walter.\n\nWith the Lakers entering a crucial offseason with important decisions about the roster to surround 26-year-old superstar Luka Doncic with championship-level talent, Rosen made it clear that Lakers president of basketball operations and general manager Rob Pelinka will remain in his position and will be flanked by Dodgers president of baseball operations Andrew Friedman and Dodgers special advisor Farhan Zaidi.\n\n\n

\n\n

\u201cI just run the business side, Rob is empowered to do what he does,\u201d Rosen said. \u201cAndrew Friedman and Farhan Zaidi have input helping Rob a little bit. It gives you a deeper bench, and I think Rob appreciates that. And it\u2019s unique. But they have a skill set that can transfer here. And so that\u2019s really how we look at it.\u201d<\/p>\n\nLon Rosen<\/cite>\n<\/blockquote>\n\n\nRosen was also asked about Johnson, the Lakers legend and former president of basketball operations, who abruptly resigned from his position in the front office along with Pelinka at the end of the 2018-19 season.\n\n\n

\n\n

\u201cEarvin is one of the most unique individuals I have ever known in my life, and he is one of my closest friends,\u201d Rosen said. \u201cI have known him since we were both 19 years old. Earvin is involved in all kinds of things. He owns football teams, baseball teams, soccer teams, insurance companies, many things. He will always have some kind of involvement with all the teams, but he will not have a daily involvement. It will not be different since he left the Lakers.\u201d<\/p>\n\nLon Rosen<\/cite>\n<\/blockquote>\n\n\nRosen then pointed to how Johnson served as the master of ceremonies at the halftime ceremony honoring the statue of Pat Riley, along with the “Showtime” Lakers, during the Lakers’ game against the Boston Celtics on Sunday as an example of Johnson’s continued presence.\n\nHe also endorsed two long-standing business relationships that the Lakers must continue: their home court will remain Crypto.com Arena and their television home will remain Spectrum SportsNet.\n\n\n

\n\n

\u201cIt’s a great building,\u201d Rosen said of the former Staples Center, which opened its doors in 1999. \u201cIt’s very functional. I guess the fans like it, because they come here and sell it out, and they enjoy the atmosphere, eat the food, park their cars, so it’s a very efficient building.\u201d<\/p>\n\nLon Rosen<\/cite>\n<\/blockquote>\n\n\n\n

And on Spectrum SportsNet, its regional sports network rights holder since 2012: \u201cI have a pretty unique seat, because I work with two teams that work with Spectrum. Look, Spectrum is a great partner\u201d.<\/p>\n\n\nRosen said he will still have some responsibilities with the Dodgers, but the “majority” of his time will be dedicated to the Lakers in the future.\n\nAnd he said that Doncic can improve the global footprint of the Lakers, in the same way that Shohei Ohtani has done for the Dodgers.\n\n\n

\n\n

\u201cWe signed Shohei Ohtani, and the world turned to a business model,\u201d Rosen said. \u201cI think there is enormous growth potential for the Lakers internationally… and having Luka Doncic doesn’t hurt at all. I mean, he’s one of the most popular players in the world and we want to get on his shoulders and see what we can achieve there.\u201d<\/p>\n\nLon Rosen<\/cite>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Lon Rosen: New Lakers President of Operations Envisions a Bright Future Los Angeles \u2013 Lon Rosen, the new president of business operations for the Lakers, believes that there are more similarities than differences between the Dodgers and Lakers organizations, two important pillars in the Los Angeles sports market. \u201cI think the Lakers are a very […]<\/p>\n","protected":false},"author":1,"featured_media":110045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[566,11991,1168,592],"class_list":{"0":"post-110044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nba","8":"tag-dodgers","9":"tag-lon-rosen","10":"tag-los-angeles-lakers","11":"tag-luka-doncic"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/posts\/110044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/comments?post=110044"}],"version-history":[{"count":0,"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/posts\/110044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/media\/110045"}],"wp:attachment":[{"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/media?parent=110044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/categories?post=110044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alofokedeportes.com\/en\/wp-json\/wp\/v2\/tags?post=110044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}