England vs. All Blacks: Former Players Reveal Keys to Defeating New Zealand

The Challenge of Facing the All Blacks: Reflections from the Field

When Danny Care reminisces about his experiences playing against the All Blacks, he evokes a feeling of bewilderment after the defeats. Although he was part of England’s memorable victory over the All Blacks in 2012, it is the confusion following the defeats that endures in his memory.

You’re there, reliving the match. And at 75 minutes you think: ‘We’re going to win’. And a few minutes later, you’ve lost by two tries and everyone is scratching their heads in the locker room wondering why that happened.

Danny Care

Beating the All Blacks is a significant milestone for any generation of English players. Out of 46 encounters in 120 years, England has only won eight. Their most recent triumph was in the 2019 Rugby World Cup semi-final, a performance considered among the best since the 2003 victory in Wellington. This 2003 victory preceded their triumph in the World Cup of that same year, and they achieved the feat with 13 players on the field at one point. England’s last victory at Twickenham was in 2012, a highly valued achievement.

It was one of the biggest victories for our generation. But, 13 years later, it’s crazy to say that beating the All Blacks once at home was the greatest achievement of that generation.

Danny Care

Steve Borthwick’s team has the opportunity this Saturday to secure England’s first home win against the All Blacks since 2012. Although this fact is present in their minds, they try to approach it as just another match. Jamie George, after the victory over Fiji, commented: “Many teams are amazed by the All Blacks, their history and their incredible players. It’s easy to fall into that. I’ve probably done it.”

Chris Ashton, who defeated the All Blacks in 2012, shares a similar perspective: “Playing against the All Blacks is a curious thing. You act a certain way against them, I don’t know why. Until you’ve experienced it, you can’t understand why you’ve given them so much advantage when you know you should have played better.” He adds: “I think I’ve played against them nine times, and in two or three matches, you’re a point away and end up losing. They have so much history and tradition, there’s something special about that team and that jersey. Every time you play against them, I think, whether subconsciously or consciously, you’re always aware that at any moment they can ‘sting’ you.”

Eddie Jones, Japan’s coach, who oversaw England’s victory in the 2019 World Cup, even used a samurai sword to cut a kiwi before the match.

I think they still have an aura. You hear players talk about it. They talk about how the All Blacks do things, and how the All Blacks are this and that. They are an exceptional rugby country and players, but like anyone, if you put enough pressure in the right areas, you can achieve it. They want to be big, but if you can make them small, you can beat them.

Eddie Jones

England’s first victory over the All Blacks was in 1936, known as the Prince Obolensky match. Since then, England won in Auckland in 1973, at Twickenham in 1983 and 1993, and then came the consecutive victories in 2002 (31-28 at Twickenham) and 2003 in Wellington, which established England as a World Cup favorite.

In 2012, England had their best performance under Stuart Lancaster, beating the All Blacks 38-21. “There were rumors that the All Blacks had been ill during the week, but Manu [Tuilagi] was unstoppable that day, it was just a matter of giving the ball to Manu and letting him do his thing,” says Care.

Ashton adds: “I was still thinking about that game: ‘There’s still time, they’ll come back, they’ll come back, they’ll come back.’ I only believed it when it was mathematically impossible. You always feel that, no matter the score, they always have the players they have, they’ll always find something.” Since the November 2012 victory, the 2019 triumph stands out amidst the dominance of the All Blacks. As Care said, the players are left bewildered after being outplayed by the Kiwis. “You ask yourself, ‘How did that happen?'”, says Care. “When are we going to take the next step and get this elusive victory against them?”

Analyzing what was said after each defeat from 2014 onwards, similar themes are observed. Since the three test matches in New Zealand in 2014, Lancaster lamented the lack of precision in the last 20 minutes in Auckland, then captain Chris Robshaw said they needed to be more ruthless in Dunedin, and a week later, Lancaster was annoyed by how England did not exert enough “pressure on the scoreboard” in Hamilton. “You always had to score first and start first. If you fell behind, I felt it was almost pointless to continue the match,” says Ashton.

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In 2018, England was one point away at home and thought they had won at the last moment, only for Sam Underhill’s try to be disallowed for an offside by Courtney Lawes. A year later, England achieved that resounding victory against the Kiwis in Yokohama. “We went into the match trying to get rid of this myth or aura of the All Blacks, of how they are invincible,” said Joe Marler after the victory. “I automatically thought they had the best players in the world from one to fifteen because that’s how you think.”

England’s atmosphere was established with Jones wielding the samurai sword, then came the (unproven) accusations of espionage and, when the All Blacks lined up for the haka, England formed an arrow shape to respond. “We tried to choose a team that was aggressive: you need aggressive players. Once you match their physique and fitness, you’re getting there. For the haka, we had a chat about forming a circle around them, but we settled on the ‘v’ shape. We wanted to silence the crowd and make New Zealand think that this wouldn’t be a walk in the park, and transform that emotion into ‘we are here to face you'”.

Owen Farrell faced the haka with a smile, while Marler crossed the halfway line and cost England a fine.

It’s a good plan when you win, but if you don’t, you’re arrogant. So, in retrospect, it was a good thing!

Eddie Jones

After the match, the All Blacks coach, Steve Hansen, was asked by a journalist if he was worried about his team’s alleged lack of commitment. It was a question that suggested that the All Blacks’ defeat was due to them not being mentally prepared for the match, rather than England playing at an incredible level.

Hansen responded by inviting the journalist to a private meeting. The two met again in November 2022, with England coming back from 25-6 to tie 25-25, but that was Jones’ last autumn season in charge of England. Steve Borthwick succeeded him and, before his tour of New Zealand in 2024, recalled what it was like to face the All Blacks, drawing on memories of his own playing career. “I’ve been on teams that got on the plane without much faith,” Borthwick told reporters. “There have been some series where that has happened.” England put them under a lot of pressure in two tests, but left with the same regrets. Captain Jamie George said that “fine margins” made them lose 16-15 in Dunedin, and focused on the positives of their 24-17 defeat a week later. The All Blacks visited Twickenham in 2024 and two missed kicks by George Ford allowed the Kiwis to take the victory 24-22. “That legacy plays a part, I think,” says Care. “That game where Fordy hit the post with the penalty and then missed the drop goal, if that was against any other team, would it have gone in? There’s something against the All Blacks that, if you don’t finish them off, you won’t win the test match.” So, judging by what those who have fallen short in the past have said, to beat the All Blacks you need to: look beyond their history and aura, land the first blow and seize every opportunity. Phew. It’s not a simple task.

“I remember it’s very easy to get lost in how good the All Blacks are,” says Ashton. “But I think that slight aura of being defeated has disappeared… But then again, we’re here talking about the few victories that England has had!” The win percentage of New Zealand under Scott Robertson is 76%, and there is a perception that the All Blacks are vulnerable. But ask Scotland, who had the opportunity for immortality last weekend, only to be unable to stop the Kiwi machine once it got going. The All Blacks are going for their own Grand Slam tour, seeking a sweep of victories on Northern Hemisphere soil for the first time in 15 years. Ashton believes that England has what it takes to beat the All Blacks, but will need experienced heads to guide them. “Some of the players in the team haven’t played against New Zealand. Coaches can give you all the information and attach emotion to it, but without having really experienced it, it’s quite difficult to understand what it’s like,” says Ashton. “I hope the occasion doesn’t affect them, and that they don’t come out of the match saying: ‘Oh, you know, I should have done better there.'” Borthwick’s team must stick to their game plan to beat the All Blacks on Saturday, but also find a mindset where they can put history aside, see beyond the incredible history of the All Blacks and reduce the contest to the fundamentals of rugby and small margins. Jones’ advice, recalling the 2019 victory: “Hit them first. Hit them hard. Don’t wait for them. As soon as you start thinking about the aura, you sit and watch them. You need to be the spectacle, not part of it.” The Borthwick team is on a streak of nine consecutive victories. They are on an upward trajectory, but becoming the ninth team to beat the All Blacks would allow them to join an elite group and signal true progress. “What a boost it would give them to win 10 games in a row by beating the All Blacks,” said Care. “Ask any England player ‘if you could be part of a winning team against anyone, who would you choose?’ Everyone would choose the All Blacks.”