New Legal Challenge for the NHL Team Name Utah Mammoth
The NHL franchise in Utah is facing a new legal challenge related to its name. Mammoth Hockey LLC, an Oregon-based hockey equipment manufacturer, has filed a motion for a restraining order in the U.S. District Court in Utah.
The goal is to protect their established brand from use by the new NHL franchise, which adopted the name “Utah Mammoth” on May 7, 2025.
This motion, filed on September 25, is a counterclaim against the owners of the Utah Mammoth. Previously, on August 1, a motion was filed to end any trademark dispute with Mammoth Hockey LLC, who had threatened legal action since the NHL team’s name was officially announced. This included a cease and desist letter.
The NHL team was known as the Utah Hockey Club in its inaugural 2024-25 season, after the Arizona Coyotes franchise was purchased and relocated to Salt Lake City. The team was renamed Utah Mammoth after fans cast more than 850,000 votes in multiple rounds to determine the name. Mammoth won the vote over Utah Outlaws and Utah Hockey Club.
Mammoth Hockey was founded in 2014 by Erik Olson and Lars Huschke. The company claims that the NHL team’s nickname has created “confusion” and “undermines” its brand identity, arguing that online searches for “Mammoth hockey bags” now direct users first to the NHL team’s store. Mammoth Hockey also sells jerseys, caps, and water bottles.
The team said in May that the names in the final voting group were free of trademark issues.
