LeBron James Announces His Latest “Decision”
Los Angeles Lakers star LeBron James has once again generated excitement with an announcement that evoked his famous “decision” of 2010. However, this time, the revelation turned out to be an advertising campaign. James had anticipated a major announcement for Tuesday, recalling the way he announced his arrival at the Miami Heat. The cognac brand Hennessy, with which James has long collaborated, advanced the announcement.James’s ad, with phrases similar to those used when he joined the Heat 15 years ago, promotes a limited edition bottle of Hennessy with his name and his iconic “coronation” gesture, referring to his nickname “King James”. The campaign was anticipated by James on social media, generating speculation among the fans. The video shows James walking towards a chair, facing another man, recalling the configuration of his first “decision”. The expectation on social media was high, with many speculating about a possible retirement announcement, given that James, the NBA’s all-time leading scorer, will turn 41 in December and is about to start his 23rd season in the league. Ticket prices for the Lakers’ last regular season game skyrocketed on the secondary market. At the end of the ad, James states: “I like my decision.”This fall, I’m taking my talents to Hennessy V.S.O.P.
LeBron James
