LeBron James Announces New “Decision” Off the Court
Los Angeles Lakers star LeBron James surprised his followers with an announcement that evoked his famous “decision” of 2010. However, on this occasion, the revelation was to promote an advertising campaign. The announcement, which generated anticipation on social media, turned out to be a collaboration with the Hennessy cognac brand, with which James has a long history. The campaign, which was launched ahead of schedule due to changes in James’ training schedule, features a limited edition of Hennessy V.S.O.P. bottles with James’ name and his iconic “coronation” gesture, referring to his nickname “King James”.The ad used a phrase similar to the one he used 15 years ago when he announced his arrival at the Miami Heat. Online anticipation was high, with speculation about a possible retirement, especially considering that James will turn 41 in December and is about to begin his 23rd season in the NBA. Ticket prices for the Lakers’ last regular season game skyrocketed, reflecting fans’ uncertainty about James’ future. The promotional video shows James sitting in front of another man, recalling the staging of his first “decision”. At the end of the ad, James states: “I like my decision.”This fall, I’m taking my talent to Hennessy V.S.O.P.
LeBron James
