Million-Dollar Economic Impact: 2025 Libertadores and Sudamericana Finals
The finals of the Libertadores and Sudamericana cups played in 2025 in Lima and Asunción generated a significant economic impact. According to the president of the South American Football Confederation (Conmebol), Alejandro Domínguez, the estimated economic impact for Peru and Paraguay was 110 million dollars. Domínguez highlighted that the organization of these events goes beyond the sporting field, generating significant economic and tourist benefits for the host venues. “When a final is played, it’s not just one team that wins,” he pointed out. The final of the Copa Sudamericana, held on November 22 at the Defensores del Chaco stadium in Asunción, saw Lanús crowned champion after defeating Atlético Mineiro on penalties (5-4). On the occasion of this match, the National Directorate of Migrations of Paraguay reported the entry of 24,023 visitors to the country. A week later, Flamengo won its fourth Copa Libertadores by defeating Palmeiras 1-0 at the Monumental stadium in Lima. Thanks to this title, the Brazilian club obtained revenues exceeding 33 million dollars, consolidating itself as the institution with the highest earnings in the continental sphere during 2025. According to data provided by Conmebol, in 2025 US$209,090,000 was distributed in prizes for the Copa Libertadores and US$78,775,000 for the Sudamericana. These figures represent the highest in the history of both tournaments and an increase of nearly 400% compared to the previous decade.Resources improve, competitiveness increases, and a cycle of continuous growth is generated with a very favorable trend for the region’s football.
Alejandro Domínguez
