Good Good Golf Sponsors PGA Tour Event in Austin: Details and Expectations

The PGA Tour Returns to Austin with an Unexpected Sponsor

The PGA Tour announces its return to Austin, Texas, for a fall FedEx Cup event next year, with the popular YouTube group “Good Good Golf” as the main sponsor. The tournament, called “Good Good Championship”, will take place from November 12 to 15 at the Fazio Canyons Course of the Omni Barton Creek Resort & Spa. Previously, the PGA Tour hosted the Dell Match Play at Austin Country Club from 2016 to 2023. This event was a World Golf Championship that included the top 64 players in the Official World Golf Ranking. Autumn events generally do not feature the participation of many of the top players. Instead, they are an opportunity for those who finish outside the top 70 in the FedEx Cup to try to place among the top 100 and keep their full cards for the following year. The autumn calendar for 2026 is still being defined. The sponsorship of the Mississippi tournament ended this year, while the Las Vegas tournament concluded last year. Good Good Golf, which started in 2020, has become one of the fastest-growing brands in the golf entertainment field, thanks to its large number of followers on YouTube. In March, the brand announced a $45 million funding round from Creator Sports Capital, with the aim of expanding Good Good Golf into content, retail, and live events.

This tournament is designed to unite our social and live communities, across all demographics passionate about golf. We couldn’t ask for better partners than the PGA Tour and Omni Hotels & Resorts, who not only appreciate our philosophy, but embrace it.

Matt Kendrick, Founder and CEO of Good Good

The PGA Tour has tried to integrate these types of groups with its Content Creator Classic series, which has been featured at some of its most important events. This is the first digital brand to become a title sponsor. The amount of the prize was not announced. Most of the fall events of the FedEx Cup have reduced their prize funds this year, being in the range of $6 million. Fall events still offer full FedEx Cup points (500 points for the winner) and a two-year exemption, but winners no longer gain access to the Masters.